Black Beauty brands have been taking the world by storm. After years of having a difficult time finding colors and shades that compliment the rich and warm hues of African American skin tones, these makeup moguls have taken the world of beauty by storm and not only have they created products for all women, they have done an amazing job making sure that women of color can find make in the shade no matter how dark, light or in between. This Black History we celebrate the following African American women who are moguls in the beauty world.
Dame Patricia Ann McGrath is a British makeup artist turned makeup mogul. McGrath is the makeup artist to the stars and has been called the most influential makeup artist in the world. She was also included on Time Magazine’s 100 Most Influential People’s List.
McGrath’s makeup line hosts a variety of colors for face, lips, eyes as well as exclusive merchandise. Pat McGrath has makeup for everyone. Encouraged by her mother to experiment with mixing pigments, the billion-dollar McGrath brand has something for everyone from the earth tone nude makeup lover to the person who enjoys experiment with pigmented colors.
Melissa Butler launched the Lip Bar from her Detroit kitchen in 2012. Frustrated with the beauty industry, Butler decided to create her own lip line. Fast forward to 2021, Butler’s line is carried by Target and Walmart and includes selections not only for lips, but face and eyes as well.
Her new product Fast Face offers customers the ability to complete a full-face look with all of the products included in the kit. The customized color pallete allows women on the go to get everything they need for the fresh, flawless, full Fast Face.
Robyn Rihanna Fenty took the makeup world by storm when she introduced Fenty Beauty to the world. Fenty stated that she used makeup as her weapon of choice for self-expression and a way to radiate her ever-changing mood. She decided to launch a makeup line where everyone can be included. The focus of the brand was on difficult to match skin tones and skin types.
For the first year and a half that Fenty was on the market, many of the foundations were out of stock. With colors and options for lips, eyes and face, Fenty Beauty has definitely become one of the world’s top selling beauty brands. With colors and options for everyone, Fenty Beauty is definitely here to stay.
Started by Nigerian Chichi Eburu, Juvia’s Place was founded due to Chichi’s struggle to find makeup for her deep skin tone. Named for her children son Juwa and daughter Olivia, Juvia’s Place offers highly pigments colors for eyes, lips and face.
Launched in 2016, Juvia’s Place places Black Women and Black Beauty at the center of their brand. With palletes named the Nubian, the Saharan, the Warrior and the Zulu, you know that this is a brand for women of color, but that could be worn by anyone.
Created in 2017 by Raynell ‘Supa Cent’ Steward, the Crayon Case was literally an overnight success. Steward gained popularity by demonstrating her makeup tutorials on YouTube. Supa Cent grossed over $1,000,000 on Cyber Monday in 2018 in 90 minutes. It has been nothing but a success story from that moment on.
Known for the creative look of her products and the play on traditional school supplies, the Crayon Case comes with the brightest of bright colors as well as options for people who wear more subdued makeup choices, the Crayon Case is brand to be celebrated.