What Drives Her Luncheon at the Chicago Auto Show

 

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Now more than ever the opinions of women are being considered when it comes to automobile industry.  Not only are our opinions considered more, we also have several seats at the table behind the scenes in the automotive industry.  That is why I am thankful for the companies that inform, educate and keep us up to date on how women are making a major impact on the automotive industry.
IMG-2807Every February thousand of people converge, commute and or convene in Chicago for the Chicago Auto Show.  The show has been going on for over 100 years (111 to be exact) and is the largest auto show in North America.  If you have never been to the Chicago Auto Show, it is a one of a kind experience, from the vintage and concept cars to the race cars and new model releases.  There are just as many women in attendance as men, so for those of your who believe that Auto Shows are just for men, you are sadly mistaken.  Consider the statistics, there are over 100 million women drivers in the United States, which outnumbers male drives.  So our opinions matter.

IMG-2831At the Chicago Auto Show this year I had the privilege of being invited to the What Drives Her luncheon and Panel hosted by Women in Automotive and A Girls Guide to Cars.  There were several panels presented during the luncheon which left me feeling more educated, more empowered and more energized about the automotive industry.

The first panel discussion was about How Women are Driving Change in the Auto Industry.  This panel included a manager of customer analytics, a VP of global quality, VP of engineering  and a representative from the Automobile Dealers Association.  The second panel was on the topic Work, Life and Creating Balance while Building a Career.  This panel included a global director of sales and business development, a global operations and strategic solutions VP, a senior director of dealer strategy, a Facebook client solutions manager and a VP of industry education and relations.

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Without including names of the panelist (though they are important) what is most important to note are the titles and the fact that these representatives were all women.  While previously a male dominated industry, it is safe to say that the tides are changing and women are occupying their seats at the table with the confidence, courage and charisma required to break the glass ceilings, penetrate the ‘boys networks’ and drive change in the automotive industry while creating work/life balance and managing families as well.

As a woman this was a proud moment for me to witness the power, the dedication and the fervor these women demonstrated.  And while I am happy that they are rightfully working in the behind the scenes areas of the automotive industry, I hope to see more women of color represented at the table as well.  The reality is that they may be there, they were just not present at this year.  I was so inspired I sent a test to my dearest friend, who has a background in engineering, to tell her about what they were doing and that maybe she should consider a career change.

Hearing these women speak about how not only their education and training helped them to reach these areas in their careers, it was great to hear them speak about being promoted because the decision makers trusted that they could do the job.  As women I am sure we all know and understand our strengths and our capabilities, we are just waiting for the world to catch up.

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The highlight of the luncheon for me was the #SEEHER campaign with the Association of National Advertisers (ANA).  The #SEEHER campaign helps advertisers and marketers understand the power and influence of women. The campaign slogan “If You Can See Her, You Can Be Her”, is a powerful testament to the value of importance of industry not only in media but on television shows and in movies.  This is also true in the automotive industry where those who work as VP’s and senior executives are not always see.  During their presentation the concerns about women and their feels when it comes to auto brands were discussed (see slide).

#SEEHER has worked with many companies to make sure that there was/is an accurate portrayal of women in the media an among influencers.  As a woman of color, this is often true for us on two fronts: female representation and African American representation.  So knowing that initiative such as #SEEHER exists is promising when it comes to accurate representation in advertising.

I am again thankful for the vision and foresight of companies like A  Girls Guide to Care and Women in Automotive for organizing panels like this one and for showing other what Beyoncé told us a few years ago, “Who Run the World”? Girls!

See you at the table next year….

Be Blessed, Be Fabulous!

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New Things at Hyundai

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There are new things going on at Hyundai.  Hyundai has always had a range of options when it comes to their vehicles, from compact cars to sedans and SUV’s Hyundai has a vehicle for everyone.  Later this year the 2018 Elantra GT will be for sale in the United States and I had the opportunity to preview this vehicle at the Chicago Auto Show a few days ago.  Hyundai has a lot of wonderful features in store for you with this vehicle.  Here are a few things I learned about the soon to be sold Hyundai Elantra GT.

This car is available in both the regular GT model as well s the sport model.  While I am not big on the technical specs of cars, the basic GT model has a 162horsepower engine while the sport model has a 201horsepower engine.  There is also more cargo space in the Elantra GT.  As a matter o fact the Elantra has more cargo space that similar vehicle of the same size and category. The Elantra GT is a comfortable vehicle that can be a great purchase for a single person or a mom on the go with several kids.

This car comes loaded with some amazing features such as remote start and internal and external heat features.  Living in the Midwest, I love any features in a car that involve heat and the Elantra does not disappoint in this area either, this model offers a heated side mirror feature.  There is also the ability to pair this device with your Amazon Alexa, which can allow you to control some of the features before you actually get into the vehicle.  There is also the moon roof feature available which makes the car feel much more room on the inside.

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The 2018 Elantra will be on sale this summer.   Be on the lookout for more information about this vehicle and if you are in the market for a new car add this one to the list. In the meantime, the car, both models are on display at the Chicago Auto Show, where you can sit in the vehicles collect vehicle brochures and speak to Hyundai staff regarding all of the things that would make this car a great choice for you.

 

Stay Blessed! Stay Fabulous!