Celebrating Black History (Black Beauty)

Black Beauty brands have been taking the world by storm. After years of having a difficult time finding colors and shades that compliment the rich and warm hues of African American skin tones, these makeup moguls have taken the world of beauty by storm and not only have they created products for all women, they have done an amazing job making sure that women of color can find make in the shade no matter how dark, light or in between. This Black History we celebrate the following African American women who are moguls in the beauty world.

Pat McGrath

Pat McGrath

Dame Patricia Ann McGrath is a British makeup artist turned makeup mogul.  McGrath is the makeup artist to the stars and has been called the most influential makeup artist in the world.  She was also included on Time Magazine’s 100 Most Influential People’s List. 

McGrath’s makeup line hosts a variety of colors for face, lips, eyes as well as exclusive merchandise. Pat McGrath has makeup for everyone. Encouraged by her mother to experiment with mixing pigments, the billion-dollar McGrath brand has something for everyone from the earth tone nude makeup lover to the person who enjoys experiment with pigmented colors. 

Melissa Butler

Melissa Butler

Melissa Butler launched the Lip Bar from her Detroit kitchen in 2012.  Frustrated with the beauty industry, Butler decided to create her own lip line.  Fast forward to 2021, Butler’s line is carried by Target and Walmart and includes selections not only for lips, but face and eyes as well. 

Her new product Fast Face offers customers the ability to complete a full-face look with all of the products included in the kit.  The customized color pallete allows women on the go to get everything they need for the fresh, flawless, full Fast Face. 

Fenty Beauty

Robyn Rihanna Fenty took the makeup world by storm when she introduced Fenty Beauty to the world.  Fenty stated that she used makeup as her weapon of choice for self-expression and a way to radiate her ever-changing mood.  She decided to launch a makeup line where everyone can be included.  The focus of the brand was on difficult to match skin tones and skin types. 

For the first year and a half that Fenty was on the market, many of the foundations were out of stock.  With colors and options for lips, eyes and face, Fenty Beauty has definitely become one of the world’s top selling beauty brands.  With colors and options for everyone, Fenty Beauty is definitely here to stay.

Juvia’s Place

Started by Nigerian Chichi Eburu, Juvia’s Place was founded due to Chichi’s struggle to find makeup for her deep skin tone.  Named for her children son Juwa and daughter Olivia, Juvia’s Place offers highly pigments colors for eyes, lips and face.

 Launched in 2016, Juvia’s Place places Black Women and Black Beauty at the center of their brand.  With palletes named the Nubian, the Saharan, the Warrior and the Zulu, you know that this is a brand for women of color, but that could be worn by anyone. 

Crayon Case

Created in 2017 by Raynell ‘Supa Cent’ Steward, the Crayon Case was literally an overnight success.  Steward gained popularity by demonstrating her makeup tutorials on YouTube.  Supa Cent grossed over $1,000,000 on Cyber Monday in 2018 in 90 minutes.  It has been nothing but a success story from that moment on. 

Known for the creative look of her products and the play on traditional school supplies, the Crayon Case comes with the brightest of bright colors as well as options for people who wear more subdued makeup choices, the Crayon Case is brand to be celebrated. 

What’s Under Your Dress?

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Now most people would answer that questions “None of your business!”  But that was the answer before I was introduced to Sheertex.  Now I am excited to share what’s under my dress.

Let me start with a confession, I have to admit, I hate pantyhose. I always have. It seems as if the moment you take them out of the package they rip. Or they rip at the most inopportune time, when you’re at an event and you feel the rip spreading from one end of your leg to the other. Even worse they split in the crotch and you feel the rip going down both legs simultaneously as if they are racing to see who will make the most embarrassing trail down your leg.  It has just never been a good experience.

When you come of age, for most women pantyhose and slips become a right of passage.  I hate them both.  Slips always seemed unnecessary and pantyhose always seemed like a punishment for something I had done in a past life.  If that was my rite of passage into womanhood, I wanted no parts of it.  None. Nada. Zilch

Further as a brown curvy woman it is always hard to determine the correct size and if by chance I found the correct brand that fit, chances are the colors did not match my skin tone or complexion. It was a frustrating, and honestly most browns or nudes of coffees where not my nudes, my browns of my coffee.

So I stopped wearing panty hose. Chances are if you saw me at a formal event or even at church my legs were bare. Unless it was winter because I live in Chicago and I know better. But then my leg covering of choice was tights or calf length Shapeware that could fit into tall boots and masquerade as pantyhose. I had it all figured out.  I will admit that there were some winter days that I have gone bare legged instead of pantyhose, if my only option was to wear pantyhose I choose nothing at all.

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Then enters Sheertex. A pantyhose unlike any other. A pantyhose that may be worth its weight in gold and price because I have been unable to create a rip tear, puncture or anything in the pair I have. And the color is a pretty good match to my skin tone as well. Sheertex is comfortable, easy to put on, and did I mention that I have not been able to create a rip, tear or puncture in my pair?

I was sent a pair to try, thanks Sheertex 🙂 and I was sent a sample of the material the hose are made from and they encourage you to try to create a rip a tear and puncture.  I have created rips, tears and punctures in other shapewear I have owned, but so far not in Sheertex.

Sheertex came at the right time.  Winter in Chicago.  I now have a pair of pantyhose that provide me the firmness of shapeware while at the same time the feel and comfort of pantyhose.  Sheertex for me is a game changer.  I also believe that the cost is worth it because I believe that these will last me forever.

I am happy that I was able to try Sheertex and I would definitely recommend them to pantyhose phobic people like myself who had just given up on pantyhose altogether.  I am planning to purchase a pair in black as well in order to have more that one pair in my wardrobe rotation.  The all day comfort is something that you don’t always find with other brands of shapewear and that you definitely don’t find with pantyhose.  I am thankful that Sheertex is here!

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Order you a pair or two today, you will not be disappointed.

For more information check out Sheertex here:

If you want to give them a try, use the code SOLE10 and receive $10 off your first order.

As always,

Be Blessed, Be Fabulous!

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